KARACHI: Pakistan’s one of the largest media networks, ARY, and the University of Karachi inked a Memorandum of Understanding (MoU) aimed at promoting self-empowerment among the students.
The MoU was signed between Chairman ARY Mr. Muhammad Iqbal and Vice Chancellor of Karachi University Mr. Muhammad Qaiser on January 13.
The initiative conceived under the vision “Be an Entrepreneur” provides an opportunity of self-empowerment to the students for earning and to break the barriers of class difference within the society. Non-respectable
It also aims at eliminating the general perception that portrays auto rickshaw drivers as being inferior to other members of the society and to make this profession noble, trustworthy and a great experience for clients availing it as a mode of transport for travelling purpose. Through a regular interaction between clients and service providers, it will help students get a better understanding of human psychology, enhance communication skills better understanding of the dynamics of the city.
Fear and ego are the biggest factors that stand between the idea of acquiring professions which are regarded in society as being unrespectable and as a result in most cases, the clients end up getting second-class or poor customer services.
To enhance better customer services and to break the chains of self-consciousness and ego, this endeavor will be a great contribution in providing a great travelling experience to masses.
Now it’s a call to those who wants to be a part of this ideology.
“Be an Entrepreneur” is highly motivated and anticipating a lot of positive minded individuals to join them in this effort of spreading “Empowerment”.