LOS ANGELES: When “The Birth of a Nation” opens in theaters this week, its backers are hoping the film’s buzz will finally shift away from the controversy dogging its creator and toward the slavery drama’s powerful message about race relations in America.
The film about Nat Turner, a slave who led a rebellion in Virginia in 1831, was once hailed as an awards front-runner but has been overshadowed by headlines about a 17-year-old rape case involving the writer, director, producer and lead actor, Nate Parker, who was acquitted at a 2001 trial.
As Parker has sought to address the rape case in recent weeks, marketing for the film has shifted to promote the relevancy of the little-known story of Turner to today’s Black Lives Matters movement.
Television ads shown nationally interweave scenes of slaves running through cotton fields in 1831 with recent news images of protesters, with lips taped and “I Can’t Breathe” signs, demonstrating over the killings of unarmed black men by U.S. police.
The stakes are high for studio Fox Searchlight, which bought the movie in the midst of the controversy over lack of diversity in Hollywood that prompted the resurgence earlier this year of #OscarsSoWhite.
But Parker, 36, said he knew right from the start that he wanted to make a film that “changes the conversation around race in this country.”