According to the ICC statement, it will be the second successive time that the India maestro will be the Ambassador of ICC’s pinnacle tournament, after he fulfilled the role in the previous event, which was co-hosted by Bangladesh, India and Sri Lanka in 2011.
In his role as ICC Cricket World Cup 2015 Ambassador, Tendulkar will promote and support a variety of ICC initiatives to enhance the profile of the tournament, which is the third biggest sporting event in the world and will take place in Australia and New Zealand from 14 February to 29 March.
Tendulkar retired from international cricket last year after representing his country in 200 Tests, 463 One-Day Internationals and one Twenty20 International. In a career spanning 24 years, the 41-year-old scored a total of34,357 international runs and 100 centuries.
Commenting on his appointment, Tendulkar said: “I am delighted and honoured to be appointed ICC Cricket World Cup Ambassador for the second successive time.
“After playing in the last six editions, the upcoming World Cup will be a different experience as I will follow it from the sidelines. It could probably be comparable to the ICC Cricket World Cup 1987 where I was a ball boy, enthusiastically cheering every ball,” he said.