The Icelandic Football Association (KSI) has accused EA of showing them a lack of respect in their monetary offer to the European minnows.
“We don’t accept bad treatment. They offered under two million Icelandic crowns (15,500 euros, $17,300). We made them a counter offer, which they did not accept,” KSI president Geir Thorsteinsson told AFP.
The FIFA series of football video games are hugely popular with the latest version — FIFA 17 — due for release on September 27 in North America and two days later throughout the rest of the world.
Iceland’s decision was criticised by marketing consultant Andres Jonsson, who said the Nordic nation missed out on a golden opportunity after its Euro success earlier this year.
Jonsson told Icelandic broadcaster RUV he believed Iceland may ultimately have a change of heart.
“I think hundreds of millions play this game. Iceland is a cult team so it would get even more attention. It is often the smaller teams with interesting players that get popular in this game,” Jonsson said.
Iceland provided one of the biggest shocks in European Championship history in France in June when they beat England 2-1 to reach the tournament quarter-finals, before going down 5-2 to the hosts.
The team’s distinctive clapping celebration with their fans earned cult status during the Euros and was even adopted by France on their journey to the final.