Table No.5 is an Italian restaurant in Islamabad which has earned the ire of women, and rightfully so. The restaurant uses a unique advertising technique of promoting itself through male chauvinistic ads. Using the infamous tagline ‘Go make me a sandwich’, they’ve sort of rephrased it to certain extents and placed it in advertisements so as to effectively promote their eatery and also poke fun at the female gender as well.
Here are some of the ads on Table No.5’s Facebook page:-
And here’s the cover photo of their Facebook page:-
Here are some of the responses that were evoked on Twitter:-
Wow apparently there’s a restaurant in F11 that is promoting shameless and chauvinistic notions. Seriously guys? I can’t. #tableno5 #losers
— Aaez Raza (@AaezRaza) October 30, 2015
#TableNo5 -a new sandwich place in Islamabad with an unapologetically misogynist marketing strategy pic.twitter.com/sfmLKg675E
— Reema Omer (@reema_omer) November 10, 2015
“Would u like the man who’s drugged & raped 30+ women sandwich or the man who raped & beat his wife to a pulp w/a bat sandwich?” #TableNo5
— Zaitoon Malik (@Zaitoonmalik) November 10, 2015
Hope this pathetic excuse of a business going by the name of Table No.5 gets boycotted and is forced to shut down ASAP. #Islamabad
— Hafsa Khawaja (@Hafsa_Khawaja) November 10, 2015
Although I would love to know the people running the whole thing; who thought up such a classy campaign based on hate & misogyny. #TableNo5
— Hafsa Khawaja (@Hafsa_Khawaja) November 10, 2015
The mere use of a phrase “feminist friendly” tells a lot abt this team. They dont understand that It just has to b people friendly #TableNo5
— Ayesha Ali (@AyeshaAliS) November 11, 2015
Needless to say, the ladies aren’t exactly pleased!
