This appointment builds on Maxus’s relationship with Nestlé alongside GroupM’s relationship across many markets around the world.
“We have had a strong and productive relationship with our digital agencies but believe now is the moment for change. The media landscape is evolving rapidly. It challenges us to innovate and find new ways of connecting with consumers. We believe that Maxus are the agency most capable of navigating our business through this period of transformation”, says Samra Maqbool, Head of Communication and Marketing Services for Nestlé Pakistan.
Sarwar Khan, Maxus Pakistan MD, said, “We are delighted to have extended the group’s relationship with Nestlé. Maxus demonstrated digital leadership in communications planning and buying with the rigor that a prestigious business like Nestlé needs, underpinned by the scale that GroupM offers. We’re looking forward to working closely with the business to help Nestlé lean into change at a category and consumer level”.