North Koreans are used to mandatory mass mobilisation campaigns, with participation rigorously monitored and used as a measurement of loyalty to the regime, but observers say ordering two such lengthy campaigns back-to-back is relatively uncommon.
The start of the new movement was hailed by state media on Wednesday.
“All party officials, military officers and people …. have broken loose and stepped forward with 100-times the normal courage and vigour, fully-charged for the 200-day battle,” ruling party newspaper Rodong Sinmun said in a long, front-page editorial.
Few details have emerged of what will actually be required of individuals and institutions during the campaign, but state media reports have made a clear link with the five-year economic plan announced by leader Kim Jong-Un during a rare ruling party congress last month.
It’s the first plan of its kind for decades but, again, short on detail beyond general ambitions to boost production across all economic sectors, with a particular focus on energy output.
“The 200-day battle is a safeguard for the party policy that will open up a breakthrough for carrying out the five-year strategy for economic growth,” the Rodong editorial said.
Hit by its toughest UN sanctions to date following a fourth nuclear test in January, North Korea faces a major challenge in keeping its weak, highly vulnerable economy on track.