‘OREO’ posts record sale in first ten months

KARACHI: Oreo, the product of Continental Biscuits Ltd. (CBL) has crossed the milestone of Rs.1 Billion sales in just 10 months as more than 350 million biscuits have been sold since its launch in Pakistan.

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CBL, the makers in Pakistan of the LU brand of biscuits and an exclusive affiliate of global snacks group Mondelēz International (previously known as Kraft Foods), had invested Rs.1.1 billion in October 2013 to build a state-of-the-art Oreo production line at its plant in Sukkur. The manufacturing plant is capable of producing 4 million biscuits per day or 3 tonnes of biscuits per hour.

The Managing Director of CBL, Mr. Hasan Ali Khan said “When we brought Oreo to Pakistan, we had a vision of making the Worlds. No.1 biscuit also Pakistan’s No.1 biscuit. Ten months into our endeavor, we are delighted to announce the success of Oreo as a Rs.1 billion brand!”

“The demand for this iconic biscuit in Pakistan has been incredible and we are touched by the positive response from our consumers. Oreo is not only selling biscuits but a global ritual for our consumers to take a moment and enjoy each Oreo with their family. We hope to continue to see record-breaking sales, furthering the Oreo momentum”, he added.

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‘OREO’ posts record sale in first ten months

by Zohaib Kazmi