A press release was issued in this regard which read:-
“Seasoned artistand leading humanitarian Shehzad Roy is set to release his latest single and video#Zindabad celebrating Pakistan and ‘Pakistaniat’, in time for Pakistan Day on 23rd March 2016. The audio and video of the song will be released on the 17th of March 2016 across Shehzad Roy’s official portals: www.youtube.com/shehzadr, @shehzadroyofficial on instagram, @shehzadroy on twitter and www.facebook.com/shehzadroypage on Facebook. A patriotic anthem,#Zindabadembraces Pakistan’s diverse culture, people and society. Shot across some of Pakistan’smost prolific natural sights, from valleys to mountains to rivers and deserts, #Zindabadcelebrates the coming together of the nation for one cause – Progress. The video highlights how everyone is able to contribute towards the betterment of Pakistan in their individual capacity. #Zindabad is manifest of Shehzad’s ongoing commitment to instilling a sense of pride and togetherness in Pakistanis as one nation.”
“On the release of #Zindabad, Shehzad Roy has said “Pakistan is an incredible country, rich in heritage, legacy, heart and natural beauty. I take great pride in my country and in being a Pakistani and that is what Zindabad is all about: for this video we went across Pakistan and such travels always give me the opportunity to meet such prolific people – each one working to make a better life for themselves; for their country. There is so much to be positive about and each one of us can act as an agent for change. Pakistan, Zindabad!”
The press release further stated:-
“Indeed Roy is known equally for his work as a musician as he is a humanitarian, engaging his music to work for change. He is the force behind the nonprofit organization, Zindagi Trust, which strives to improve the quality of education available to the average Pakistani, reforming public schools, educating working children and lobbying the government to improve education policy. Roy has also produced and hosted 2 documentary series; ChalParha, a commentary on the state of public education in Pakistan, and docudramaWasuaur Mein, which follows the travels of Shehzadand Wasu Khan, a villager from Baluchistan which ultimately deconstructs what it means to be a citizen of Pakistan and projects what the future holds for them in this country.”
Regarding the details of the song, the press release stated that “#Zindabad was produced and composed by Naqash Haider Shany, with Kelvin as the director of photography, Lyrics by NadeemAsad and Ahsan Rahimas the video director.”
Catch #Zindabad on leading TV and Radio channels and social media from Wednesday 17thMarch 2016.