Soch nominated for GIMA award!
The song Awari was picturised on Prachi Desai, also features vocals from American based singer Momina Mustehsan. The band is composed of the duo of vocalist Adnan Dhool and guitarist Rabi Ahmed, first achieved recognition by playing in season one of Nescafe Basement. Xulfi (producer of Nescafe Basement) sent the track Awari to Mohit Suri, the director of Ek Villian who fell in love with the song. The rest of course, is history.
The band draws inspiration from a variety of different singers. Adnan Dhool has stated in previous interviews that Ustadh Nusrat Fateh Ali Khan, Rahat Fateh Ali Khan, Kailash Kher and Sonu Nigam are his sources of inspiration. Whereas guitarist Rabi Ahmed is a fan of western music mainly jazz, blues as well as John Mayer. Rabi is also an admirer of Indian music icon A.R.Rahman and believes his work outshines others.
Soch’s music has also been featured in a Pakistani movie before, Shahzad Nawaz’s Chambaili (the song Khabar). The band has stated in an interview before with a magazine that they are working on two songs for Bollywood movies that are sure to be good as well. Let’s hope the band keeps on conquering new heights in order to delight fans both within and across the Pakistani border. We wish Soch all the best and hope they win the GIMA award when it is held on 24th February 2015 in India.