LAS VEGAS: Sony Electronics has launched two new 4K HDR (High Dynamic Range) television series designed to deliver even wider brightness range, higher contrast and spectacular picture quality.
The new flagship XBR-A1E BRAVIA OLED and XBR-X930E/X940E series TVs make the best use of 4K HDR content with the combination of Sony’s unique image processor and display technologies.
The XBR-A1E BRAVIA OLED series offers a totally new entertainment experience with a combination of the superior picture quality of OLED powered by Sony’s 4K HDR Processor X1 Extreme, and has the world’s first Acoustic Surface sound system, and a unique, cutting-edge stand-less form factor.
The eight million self-illuminating pixels brings an enriched visual experience with unprecedented black levels, rich and lifelike color, dynamic contrast, blur-less image and a wide viewing angle to the A1E series.
The 4K HDR Processor X1 Extreme precisely controls the tremendous number of pixels and extends the capability of OLED to deliver an exquisite 4K HDR picture.
“Sony continues to make consumer choice a priority especially for those seeking the very best viewing experience, and we are proud to introduce our new XBR-A1E BRAVIA OLED series,” said Mike Fasulo, President and COO of Sony Electronics.
“Sony delivers incredible innovation and excitement to customers with all of our premium 4K HDR TVs through a powerful mix of technology and our exclusive image processing.”
The A1E series uses the first of its kind audio technology to emit great sound from the screen itself. Sony developed a new Acoustic Surface sound technology taking advantage of the OLED’s backlight-less structure.
The entire screen resonates with rich sound emanating directly from the screen itself which allows a perfect unification of picture and sound unattainable by conventional TVs.
It produces a wide sound and image synchronization from all angles, even off to the sides. Together with OLED’s exceptionally wide viewing angle, the A1E series offers unmatched visual and aural experience regardless of viewing position.
The Acoustic Surface technology lends to cutting-edge design of the A1E series by doing away with conventional speakers usually located around the TV, resulting in a unique stand-less form factor with no distraction from the picture.
The X930E/X940E series was also launched features the 4K HDR Processor X1 Extreme which offers 40 percent more real-time processing power than Sony’s 4K Processor X1.
The processor improve content to near 4K HDR quality allowing the TV to detect, analyze and optimize each object in the picture individually to adjust the overall contrast for a more natural and realistic picture.
It also features new LED backlight driving technology alongside the X1 Extreme processor, Slim Backlight Drive+, and improves the grid-array backlight system in a slim form factor which allows for even more precise local dimming control.
The quad-edge LED structure and X-tended Dynamic Range PRO local dimming and boosting technology brings superior brightness and exceptional contrast – in fact ten times the XDR contrast of conventional LED TV. The X940E features a full-array boosting and dimming backlight for precision contrast and incredible brightness.
The TV series support Dolby Vision, the HDR format from Dolby Laboratories, which when paired with Sony’s unique technologies will further enrich the visual experience.
Both series are also powered by Android TV, which brings movies, TV shows and thousands of apps into the home in an instant.
They are also compatible with Google Home where customers can voice-control the TV and ask it to perform commands for a smarter connected home.
Android TV also provides access to PlayStation Vue, a live TV streaming service of premium content, including sports, news and more, with no annual contract, as well as Ultra, a 4K HDR streaming service.