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Tag "AOL"

Microsoft drops display ad business, cut 1200 jobs

Microsoft drops display ad business, cut 1200 jobs

🕔02:43, 30.Jun 2015

SAN FRANCISCO: Microsoft will  close its web display advertising business, handing operations over to AOL Inc and AppNexus Inc and cutting about 1,200 jobs, Bloomberg reported.

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Online ad revenue at risk in war on ‘click fraud’

Online ad revenue at risk in war on ‘click fraud’

🕔18:59, 23.Mar 2015

NEW YORK/BOSTON: A growing number of U.S. companies, including MillerCoors and AIG, are stepping up the battle against online ad fraud by demanding proof that their ads have been seen by real people instead of computers hijacked by cybercriminals.

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