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Thursday, March 28, 2024
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Twitter unveils new tools to measure ad effectiveness

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Reuters
Reuters
Reuters is an international news organisation owned by Thomson Reuters

The effectiveness of an ad campaign will be measured by dividing an advertiser’s target audience into two groups – one that sees the ads and another that doesn’t – and comparing conversions across the two test groups.

Twitter’s ad revenue per monthly average user has been declining and to stem this it has launched new advertising products, notably its app install ads.

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