U.S. Transportation Secretary Anthony Foxx, JetBlue Chief Executive Officer Robin Hayes, other officials and journalists were aboard the 150-seat plane. Regular travelers, including some of Cuban descent, occupied nearly half the seats on the flight to Santa Clara, a city with a population of about 200,000 that is known for its monument to revolutionary leader Ernesto “Che” Guevara.
U.S. Secretary of State John Kerry noted in a Twitter message that the flight took place just over a year after the raising of the flag at the reopened U.S. embassy in Havana. He called it “another step forward.”
Cuba and the United States began normalizing relations in December 2014 after 18 months of secret talks and have since restored full diplomatic ties. The countries had been hostile for more than five decades, since Fidel Castro ousted U.S.-backed dictator Fulgencio Batista in a 1959 revolution that steered the island on a communist course and made it a close ally of the Soviet Union.
Until Wednesday, passenger air links between Cuba and the United States were by chartered flights.
Obama’s opening to Cuba has included a landmark visit by him to the Caribbean island in March and a series of measures to increase commercial ties, but the U.S. president has been unable to persuade Congress to lift the longstanding embargo.
Critics of the detente argue the Obama administration has won few human rights concessions from President Raul Castro in exchange for allowing hotel chains, cruise lines and at least one U.S. bank to ramp up operations on the island.
The United States still prohibits its citizens from visiting Cuba as tourists, although there have long been exceptions to the ban, ranging from visiting family to business, cultural, religious and educational travel. The Obama administration has further eased the restrictions.
Lázaro Chavez, a 49-year-old pharmacist who lives in Miami and returns frequently to his homeland, said before boarding that he was taking the flight for two reasons. “One, I am going to see my family. Two, I want to be on this historic flight.”
‘FOOT IN THE DOOR’
JetBlue and other airlines may be setting themselves up to lose money on Cuba trips in the short run, said industry consultant Robert Mann.
“Most carriers look at international markets that have been restricted and are just opening up as an investment,” Mann said. “You need to get your foot in the door.”
Services on regional carrier Silver Airways and American Airlines Group Inc from the Miami-Fort Lauderdale area that is home to a large Cuban-American population, to Cuba’s outlying provinces will be the next to start, in September. Three other carriers will follow.
Mann said the companies probably offered to fly to Cuban cities that are unfamiliar to many American travelers, so that U.S. officials would look favorably on their applications to fly to Havana.
Santa Clara airport, where the JetBlue flight landed, has served as a gateway to nearby beaches for European and Canadian tourists who have been coming to Cuba for years, but the U.S. embargo – at least for now – bars Americans from such resort-oriented travel.
A memorandum of understanding between Cuba and the United States will limit Havana flights to 20 round trips per day. U.S. officials have yet to announce a final decision on which companies will get those coveted routes.
“The Havana competition was one of the most over-subscribed competitions that I’ve been a part of,” Foxx said in an interview before the plane took off. “I think that speaks to the interest on the part of the American people, and it also speaks to the level of commercial interest in the U.S. that exists.”