Black Friday shopper numbers across Britain rose 3.7% year-on-year, according to data from Sensormatic Solutions, providing some relief to the country’s beleaguered retailers.
The increase was driven by high streets, where footfall was up 13.9% year-on-year.
However, shopper numbers on Black Friday were still down 21.3% on pre-pandemic levels, Sensormatic said.
Separate data from Barclaycard Payments showed the volume of Black Friday payment transactions rose 3.2% compared to 2021.
Britain’s retailers were hoping Black Friday would get shoppers spending, though it took place against a backdrop of a worsening cost-of-living crisis and the distraction of the soccer World Cup, with both Wales and England in action on Friday.