KARACHI: A blood donation drive referred as ‘KhoonBadlayZindagi’ was organised at the Bahria University, Karachi Campus. The event was organized by Department of Media Studies (Students of Advertising and Public Relations) in collaboration with The Indus Hospital.
The objective behind this drive was to collect blood for those patients suffering from a range of chronic and life threatening illnesses including Thalassemia.
Those who fulfill the strict screening criteria of Indus Hospital were allowed to donate blood.
Speaking on the occasion, Director Bahria University Karachi Campus Commodore Arshad Mehmood Khan lauded the efforts of students for organizing this noble event. “Saving one life is equal to saving the whole humanity, I feel proud to see youngsters actively participating in the community service campaign,” he said.
Talking on the occasion, Head of the Department of Media Studies Dr. HarBakhsh Makhijani felicitated the efforts of students for the organization of the event. He said such activities are the part of this department where students are providedhands on trainingin various aspect of advertising and public relations before they enter in to their professional life.
Dr. Mehar Alifrom Indus Hospital told media personnel that they had collected more than 125 blood units in about the first four hours of the drive. He said the blood collected was being kept as per the international health standards. “We have been using the latest technology to share information about blood donors, so a specific blood group can be arranges within no time in case of any emergency.”