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Facebook backtracks on plan to run ads on WhatsApp

Facebook has reportedly decided not to sell ads on WhatsApp – a controversial plan that forced Brian Acton and Jan Koum, who founded the mobile messaging service, to quit nearly two years ago.

WhatsApp in recent months disbanded a team that had been established to find the best ways to integrate ads into the service. Facebook bought WhatsApp for $22 billion in 2014.

Read More: ‘Lessons to be learned from Facebook’s WhatsApp deal’

“The team’s work was then deleted from WhatsApp’s code,” a report says, quoting people familiar with the matter.


WhatsApp co-founder Acton left the company in 2017, and CEO Jan Koum in August, over their differences with Facebook CEO Mark Zuckerberg who aimed to monetize WhatsApp by introducing ads between chats.

Both Acton and Koum never wanted WhatsApp to become a platform that forced ads on to users.

In an earlier interview with Forbes, Acton explained that a disagreement on monetising WhatsApp was the reason he quit Facebook and gave up $850 million on the table.

Read More: WhatsApp to introduce new feature for images

“At the end of the day, I sold my company. I sold my users’ privacy. I made a choice and a compromise. I live with that every day,” Acton said.

He alleged that Zuckerberg was in a rush to make money from the messaging service and undermine elements of its encryption technology.




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