Launched in September 2012, Times Celebex is a monthly rating index based on several measurable parameters, including the stars’ Box-Office performance, their ability to stay in the news across print, TV and online, their brand endorsement, and their popularity among fans on the internet and social media.
These are taken cumulatively to assign the actors a final rank called the ‘T Score’. Times Celebex is a scientific and robust ranking system based on data collected from 60+ publications and 250+ TV channels, making it the first ever ranking system for Bollywood.
Both Amitabh Bachchan and Alia Bhatt have managed to top the ranking of Times Celebex during the month of April 2014, among all the Bollywood celebs.
Amitabh Bachchan kept buzzing due to Bhoothnath Returns, buzz around his next film with R Balki, Piku and his upcoming TV series, as well as his nine brand endorsements.
Alia kept buzzing thanks to 2 States, buzz around her upcoming film Humpty Sharma Ki Dulhania, reports about her next Shaandar as well as her three brand endorsements.