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Dubai Tourism launches sponsorship scheme for leisure events

DUBAI: Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism) has announced the launch of a new sponsorship scheme “to drive continued innovation and sustainability” across Dubai’s events industry.

According to a statement issued by Dubai Tourism, the scheme is designed to further empower leisure event organisers with additional incentivisation opportunities in the form of event sponsorship.

The new process will build on the growth and competitiveness of the city’s event sector, which recorded an increase of over 100,000 ticket sales and 25 additional events in first quarter of 2019 when compared to the same period last year.

The scheme will target entertainment events and will be applicable for events that are ticketed and open to the public, with an eligible leisure event permit.

Image may contain: one or more people, people on stage, crowd and concert

The scheme will work in conjunction with the Department’s ticketing and permits services to streamline management and coordination of event licensing activities and provide greater operational efficiency.

“The sponsorship scheme forms part of our commitment to retain the city’s status as a leading global event destination and has been designed to build on this momentum and act as a catalyst for the local events industry. This has been further fueled by our cross-industry public and private sector partnerships, which serve as a crucial component in helping us identify and pursue opportunities to further empower local event organisers as we set the stage to welcome audiences from around the world,” said Helal Saeed Almarri, Director General, Dubai Tourism.

The sponsorship scheme, which will directly support leisure event organisers, will take effect for events being held from May 1, 2019 through an online application process.

Dubai’s position as a global events destination has been enhanced with the addition of world class event venues across the city.

It is pertinent to note here that Dubai Opera has hosted a critically acclaimed programme of world class shows and with the venue set to welcome one of the world’s most popular musicals, ‘The Phantom of the Opera’ in October 2019, Dubai will again welcome audiences from across the region.

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