Headphone maker Monster to raise upto $300 million in coin offering
Headphone maker Monster Products Inc said it is planning to raise up to $300 million in an initial coin offering, a fund-raising strategy in which a company creates a token, or digital currency, and sells it to the public.
The former makers of Beats headphones want to develop an Ethereum-based e-commerce platform.
Monster Products will offer up to 300 million of its “Monster money tokens” (MMNY) for the offering, the company said in a regulatory filing dated May 25. The company is also offering 75 million shares of its common stock.
Monster made Beats headphones from 2007 to 2012. The termination of the relationship with Beats “dramatically interrupted” Monster’s product lines and strategies, the company said in the filing.
“Over the next five years, Monster’s business strategy is to revitalize relationships with the company’s existing retail relationships as well as target expansion into new retail venues,” the company said.