SWEDEN: Oriflame, a cosmetics group, founded in 1967 in Sweden, has served as Official Cosmetics Partner of the Women’s Tennis Association (WTA) since 2011, and now the international beauty company has collaborated with the world's top female tennis players to create an exclusive line of products, ARY News has learnt.
It featured the three things top female tennis players want in their sports bags i.e., shower cream, hydrating body cream and a deodorant.
Senior Vice President Global Direct Sales at Oriflame, Michael Cervell said “We are a beauty company inspired by dreams. So when we asked the players of the WTA about their dream beauty products, we found that they want high performance personal care for daily freshness and hydration. That was when the WTA Strong is Beautiful range was born.”
“Oriflame has always been a supporter of strong women, so the WTA’s ‘Strong is Beautiful’ campaign was the perfect fit”, he added.
Stacey Allaster, Chairman and CEO of the WTA commented: “Like Oriflame, women’s tennis is progressive and strives to promote the empowerment of women. The WTA firmly believes that Strong is Beautiful and we are very excited to collaborate with Oriflame on this product range.”
On the other hand former world number 1, Caroline Wozniancki said “I love the WTA Strong is Beautiful range.”
“When you’re training hard and travelling a lot you need products that perform. You want to feel confident – and beautiful too”, she added.