According to the notification issued, the decision was made after the regulatory authority received several complaints against ‘undesired’ contraceptives commercials being broadcast on the electronic media.
“General public is very much concerned on the exposure of such products to the innocent children, which get inquisitive on features/use of the products,” said the notification, adding that parents have ‘shown apathy’ on the advertisement of such products and demanded a ban on their airing.
The regulatory body warned of serious ‘legal actions under PEMRA laws’ against any media organisation that failed to follow the new directives on such ads.
Must Read: Pemra bans ‘immoral’ condom advertisement
It is also important to mention here that just last year PEMRA had banned an advertisement by a condom brand, calling it ‘immoral’ and contrary to religious norms after receiving a deluge of complaints from the general public.
Meanwhile, there have also been reports that PEMRA has also imposed a ban over Hindi dubbed cartoons on TV Channels.