Few brands understand the point and manage to cater the message of affection and peace to the people watching their advertisements.
Surf Excel has always been one of the most pivotal brands in the history of Pakistan and is also on the list of brands that are pretty influential when it comes to their overwhelming advertisements.
Every year, Surf Excel, very cautiously picks an extraordinary story-line with accurate characters and impeccable cinematography to pinpoint the element of unity in the advertisements.
Likewise, humanity is an essential fragment of our religion Islam and Surf Excel’s whole advertising campaign is based on delineating humanity.
Amidst controversial brand wars and nail-biting competitions, Surf Excel has come up with an initiative which will not only be watched by an extensive populace, it will also become the talk of the town for the entire Ramazan and even after the month is over.
It is mainly because the brand has used a very strong point of unity in the advertisement.
The advertisement starts with a boy racing through street vendors to collect comestibles and takes them to the house of his paternal uncle.
Spouse of his uncle opens the door and in the very next scene, the boy’s paternal uncle and his aunt arrive at his house with apparently the food for Iftaari.
As his father opens the door, he divulges from the back of his uncle and aunt. His uncle asks his dad to forget whatever happened.
His father, then, holds his uncle’s hand and takes him inside their house. They hug each other followed by sitting together for Iftaar.
Besides the exceptional story-line, the music has been chosen with complete mastery to make us feel directly in the heart.
This emotional video displays that, in spite of the dirt on his clothes, he has still managed to make things better between two brothers, proving the very slogan “some stains are good” right.
With the campaign like this, Surf Excel is all revved up to initiate a video every day for the whole month of Ramadan under the hashtag of #Eknekirozana, meaning, one good deed every day.
These videos will unarguably garner immense praise in not just Pakistan but all around the world.
