The news is by your side.

ad challenge

Google linking online and offline worlds in new ad challenge

CALIFORNIA: Google is testing a way to tie online ads to brick-and-mortar store purchases, a move whetting marketing appetites while fueling privacy worries. A product called "Google Attribution" was unveiled at a marketing conference this month in San Francisco by the internet giant. Google has long been able to determine when users click on an ads and make a purchase, but linking online and offline habits takes its analytics a step further. Google senior vice president Sridhar Ramaswamy, who announced that…