Ad Money

SAN FRANCISCO: Facebook moved to bolster its appeal and money-making potential as an online platform for viewing video similar to YouTube. The leading social network will next year test showing short ads before videos on a new 'Watch' section devoted to just that activity, according to a blog post by product manager director Maria Angelidou-Smith and product manager Abhishek Bapna. "While pre-roll ads don't work well in News Feed, we think they will work well in Watch because it’s a place where people visit and come…