Facebook adopted the stance to reduce the internet gender gap. The other side of the coin is to generate more ad revenue by getting access to more personal data.
CALIFORNIA: Facebook Inc launched its Watch video service to U.S. users on Thursday with plans to allow people to submit shows, as the No. 1 social media network vies with Alphabet Inc’s YouTube for advertising revenue. Advertisers are shifting more of their budgets from television to online as viewers have migrated to watching shows on smartphones and tablets. On Watch, which Facebook began testing earlier this month, users can see hundreds of shows from the likes of Vox, Buzzfeed, Discovery Communications Inc,…
BRUSSELS: Online messaging services such as WhatsApp, iMessage and Gmail will face tough rules on how they can track users under a proposal presented by the European Union executive on Tuesday which may hit advertising revenue. The web players will have to guarantee the confidentiality of their customers' conversations and get their consent before tracking them online to serve them personalized ads. For example, email services such as Gmail and Hotmail will not be able to scan customers' emails to serve them targeted ads…