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Delhi officials ask ex-007 Brosnan to explain Indian ad

NEW DELHI: Former 007 star Pierce Brosnan has been asked to explain why he features in a commercial for an Indian mouth freshener linked to chewing tobacco, Delhi authorities said Wednesday. Health officials in the Indian capital said they had issued a show cause notice requiring Brosnan justify his starring in a James Bond-style ad dating back to 2016 for pan masala -- a mixture of betel nut, spices and sometimes tobacco. The adverts for Indian TV channels, newspapers and billboards showed a bearded Brosnan grappling…

Facebook pushes ad overhaul before 2018 US election

CALIFORNIA: Facebook Inc has begun overhauling how it handles political ads on its platform and may put some changes in place before U.S. elections next year, Facebook’s chief technology officer said on Wednesday. U.S. congressional and state elections set for November 2018 present a deadline of sorts for Facebook and other social media companies to get better at halting the kind of election meddling that the United States accuses Russia of. “We are working on all of this stuff actively now, so there is a big focus in…

Facebook aims for more transparency with video ad data

Two months after Facebook admitted it had inflated the average time it told advertisers that users were watching their video ads, the company is promising better data to give ad buyers a clearer picture of how they are spending their money. The world's biggest online social network on Wednesday launched a new blog on its website called Metrics FYI, where it will share updates and corrections for its data. “We want to ensure our clients trust and believe in the metrics that we are providing,” Carolyn Everson, Facebook's…

‘Ab Ki Baar Trump Sarkaar’: Trump’s Hindi ad will leave you in splits

US Presidential candidate Donald Trump has appeared in a bizarre campaign advertisement which will make you reeling with bewilderment.   Trump who has made an outreach to Indian Americans as a key part of his campaign in recent weeks said “Ab ki baar Trump sarkar.” The advertisement begins with a “Happy Diwali” message and footage of Trump lighting a ‘diya’ at an event sponsored by the Republican Hindu Coalition in New Jersey earlier this month. The ad  has been put together by the Indian-American Advisory Committee…

Former James Bond shakes and stirs with Indian pan ad

NEW DELHI: Former 007 star Pierce Brosnan sparked ridicule on social media by starring in a new James Bond-style spoof commercial for an Indian mouth freshener that left fans shaken and stirred. In adverts for Indian TV channels, newspapers and billboards, the now bearded Brosnan cut a familiar pose as he grappled with villains, flirted with beautiful women and took a spin in a high-end sports car. But instead of concealing a Walter PKK within his immaculately-tailored tuxedo, Brosnan was revealed to be carrying a can of…