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Adidas

Tennis Champion Naomi Osaka bags $8.5M Adidas deal

1 month ago
TOKYO: After beating Tennis Champion Serena Williams in the US open Women's final, things are looking up for Naomi Osaka of Japan. Recently the tennis star signed a whopping $8.5 million endorsement deal with Adidas. making it the…

Adidas takes 12-10 lead over Nike in World Cup shirt deals

4 months, 17 days ago
BERLIN: Adidas can declare itself the winner over arch-rival Nike in the upcoming soccer World Cup even before the first match kicks off as it is kitting out the most teams. However, the German sportswear brand, which is also the…

Beware of this new WhatsApp scam!

8 months, 5 days ago
A new scam is targeting WhatsApp users worldwide in a disguise of Adidas offer claiming to give away free pair of trainers. The new message claims to be from Adidas and offers WhatsApp users the chance to be part of a free giveaway.…

Adidas partners with Siemens to tailor sporting goods

1 year, 5 months ago
NEW YORK: German sporting goods company Adidas and engineering giant Siemens are teaming up to improve the production of custom-made sportswear such as trainers and speed up the process from design to finished goods. Under the terms of…

Adidas looks to 3-D printers for new generation sneakers

1 year, 6 months ago
NEW YORK: German sportswear giant Adidas said Friday it will start selling shoes with 3-D printed soles, taking a new step in expanding its customised sporting goods range. The company already offers customers bespoke options including…

Adidas aims to open automated shoe factory in Germany

2 years, 11 months ago
MUNICH: German sporting goods maker Adidas aims to open its first fully automated shoe factory in Germany next year, part of an effort to bring manufacturing back closer to its consumers in more affluent countries.

Adidas says profits hit by falling ruble, divestment

3 years, 8 months ago
FRANKFURT: Adidas, the German maker of sportswear and equipment, said Friday it met its 2014 targets, but earnings were hit by special factors such as the falling ruble and the sale of its Rockport brand.