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Tennis Champion Naomi Osaka bags $8.5M Adidas deal

TOKYO: After beating Tennis Champion Serena Williams in the US open Women's final, things are looking up for Naomi Osaka of Japan. Recently the tennis star signed a whopping $8.5 million endorsement deal with Adidas. making it the biggest deal ever offered to a female athlete. Though comparatively it is still less than what Adidas offers it male athletes. Still the 20-year-old's deal is quite noteworthy as is secures the young Athletes future growth potential. Soccer star David Beckham has a lifetime contract…

Adidas takes 12-10 lead over Nike in World Cup shirt deals

BERLIN: Adidas can declare itself the winner over arch-rival Nike in the upcoming soccer World Cup even before the first match kicks off as it is kitting out the most teams. However, the German sportswear brand, which is also the official sponsor of the tournament, expects only a limited financial impact, partly because this year’s World Cup takes place in Russia, where the economy is in the doldrums. “The World Cup in Russia does carry lower financial opportunities than the similar event four years ago in Brazil,”…

Beware of this new WhatsApp scam!

A new scam is targeting WhatsApp users worldwide in a disguise of Adidas offer claiming to give away free pair of trainers. The new message claims to be from Adidas and offers WhatsApp users the chance to be part of a free giveaway. However, experts are warning that it’s actually elaborate scam which could end up with personal details being handed to cyber criminals. The message, which appears to come from an official Adidas website, claims: “Adidas is giving away 3000 Free Pair of Shoes to celebrate its 93rd…

Adidas partners with Siemens to tailor sporting goods

NEW YORK: German sporting goods company Adidas and engineering giant Siemens are teaming up to improve the production of custom-made sportswear such as trainers and speed up the process from design to finished goods. Under the terms of the partnership announced on Monday, Siemens said it will use its know-how in factory automation and simulation to enable the entire Adidas production process to be simulated, tested and improved upon. "The manufacture of individual sporting goods calls for flexibility in production and…

Adidas looks to 3-D printers for new generation sneakers

NEW YORK: German sportswear giant Adidas said Friday it will start selling shoes with 3-D printed soles, taking a new step in expanding its customised sporting goods range. The company already offers customers bespoke options including the colour and texture of their shoes, but the new 3D printing method would produce soles that are adapted to the individual's weight and movement. Adidas plans to sell 5,000 pairs of such sneakers this year, and is eyeing sales of as many as 100,000 pairs next year -- figures that…