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NAB raids Sindh’s information department, checks record

KARACHI: A team of National Accountability Bureau (NAB) on Friday raided Sindh Information Department to inspect record pertaining to release of advertisements to publications, said sources privy to the development. "Officials of the Anti-graft watch dog are grilling department employees to get detailed information about the release of commercials and budget of the information department of Sindh." It was learnt from the well informed sources that record pertaining to the commercials issued by the department was handed…

CJP all praise for Shehbaz over return of Rs5.5m spent on ads

ISLAMABAD: Pakistan Muslim League Nawaz (PML-N) president Shehbaz Sharif on Tuesday earned praise from the Supreme Court for willingly returning Rs 5.5 million he had spent on advertisements carrying his photo during his stint as Punjab chief minister.  Headed by Chief Justice of Pakistan Mian Saqib Nisar, a bench of the apex court resumed hearing into a suo motu case pertaining to the advertising campaigns run by the provincial governments of Khyber Pakhtunkhwa, Punjab and Sindh in 2013-18. The bench directed the…

Ad firms using tools to help them read your mind

Why did you splurge on that new pair of shoes? Or that pricey smartphone? More and more advertisers are trying to tap into the unconscious to divine the invisible forces that drive those spending decisions. Using gadgets to track eye movements, computer maps of faces to capture a momentary grin (approval) or squinting (anger), and sensors to measure perspiration or monitor brain activity, companies are mining consumers' raw emotions for information. Traditionally, ad firms have measured the success of their campaigns…

Bangladesh says Uber operating ‘illegally’, days after launch

DHAKA: Bangladesh said on Friday the Uber ride-sharing service was operating "illegally", just days after it launched in the capital. A notice placed in a high-circulation newspaper by the Bangladesh Road Transport Authority told drivers not to work through the popular phone app. "Uber, the online-based taxi service, is being operated completely illegally," said BRTA director Mohammad Nurul Islam in the advertisement. There was no immediate comment from Uber, which launched its on-demand car ride services in Dhaka…

Former James Bond ‘shocked and saddened’ by manipulative Indian pan masala ad

Former James Bond actors Pierce Brosnan has said that he is “deeply shocked and saddened” about his participation in an Indian pan masala ad, which he misled him to believe it was a breath freshener but may include ingredient that cause cancer. In an exclusive statement to People magazine, Brosnan said that he spent decades championing women’s healthcare and environment, and was distressed to learn that his image was used to endorse pan masala products. “I would never have entered into an agreement to promote a product…