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Twitter to let advertisers buy video ads on Periscope

Twitter, trying to boost its sagging advertising revenue, will allow brands to buy commercials on its video streams for Periscope, signaling a major push to make money off the live-streaming platform, the company announced on Tuesday morning. With sponsors growing more wary of exactly what kind of online videos their ads are being placed against, Twitter is allowing a select group of advertisers to purchase pre-roll videos, meaning those that run prior to the publishers’ content, on Periscope streams. Twitter acquired…

Facebook to develop app for television set-top boxes: WSJ

WASHINGTON: Facebook is creating an app for television set-top boxes, including Apple's Apple TV, the Wall Street Journal reported, citing people familiar with the matter. The world's biggest online social network is also in discussions with media companies to license long-form, TV-quality programming, the Journal reported on Tuesday. Facebook declined to comment. An app for set-top boxes would bring Facebook closer to live video and video advertisements. Getting advertisers to buy more video ads is key to…

Facebook aims for more transparency with video ad data

Two months after Facebook admitted it had inflated the average time it told advertisers that users were watching their video ads, the company is promising better data to give ad buyers a clearer picture of how they are spending their money. The world's biggest online social network on Wednesday launched a new blog on its website called Metrics FYI, where it will share updates and corrections for its data. “We want to ensure our clients trust and believe in the metrics that we are providing,” Carolyn Everson, Facebook's…