Twitter, trying to boost its sagging advertising revenue, will allow brands to buy commercials on its video streams for Periscope, signaling a major push to make money off the live-streaming platform, the company announced on Tuesday morning. With sponsors growing more wary of exactly what kind of online videos their ads are being placed against, Twitter is allowing a select group of advertisers to purchase pre-roll videos, meaning those that run prior to the publishers’ content, on Periscope streams. Twitter acquired…
WASHINGTON: Facebook is creating an app for television set-top boxes, including Apple's Apple TV, the Wall Street Journal reported, citing people familiar with the matter. The world's biggest online social network is also in discussions with media companies to license long-form, TV-quality programming, the Journal reported on Tuesday. Facebook declined to comment. An app for set-top boxes would bring Facebook closer to live video and video advertisements. Getting advertisers to buy more video ads is key to…
Two months after Facebook admitted it had inflated the average time it told advertisers that users were watching their video ads, the company is promising better data to give ad buyers a clearer picture of how they are spending their money. The world's biggest online social network on Wednesday launched a new blog on its website called Metrics FYI, where it will share updates and corrections for its data. “We want to ensure our clients trust and believe in the metrics that we are providing,” Carolyn Everson, Facebook's…
Messaging app Snapchat Inc has raised $1.81 billion in an equity offering, indicating strong investor interest in the company despite concerns that it is struggling to attract advertisers.
SAN FRANCISCO: Twitter Inc's next chief executive officer faces a crucial challenge as the company seeks to appease Wall Street after this week's management shakeup - helping disaffected advertisers connect with users.
JOHANNESBURG: One in 10 Africans are logging on to Facebook every month, the world's No.1 online social network said on Monday, presenting a new target audience for advertisers.