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Twitter, Facebook launch tools to track advertising

Twitter on Thursday made it easier for users to identify political campaign ads and know who paid for them, as social media platforms faced the threat of U.S. regulation over the lack of disclosure on such spending. The microblogging site launched ‘Ads Transparency Center’ to allow anyone to view ads that have been put on Twitter, with greater transparency about U.S. federal election campaign ads. The tool follows Twitter’s recently launched political campaign ads policy and a similar move by Facebook Inc, which…