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Telecommunication giant uses Smith’s ball-tampering shame in advertisement

MELBOURNE: Disgraced former Australia captain Steve Smith has tied up with the local arm of Britain’s Vodafone Group in an advertising campaign that leverages the nation’s ball-tampering shame for marketing purposes. Smith, along with former vice captain David Warner and Cameron Bancroft, remains banned from international and state-level cricket in Australia as he serves out a 12-month suspension for his part in the Cape Town scandal. Vodafone Australia’s “Gutsy is calling” commercial starts with a voice overlay of…

Twitter, Facebook launch tools to track advertising

Twitter on Thursday made it easier for users to identify political campaign ads and know who paid for them, as social media platforms faced the threat of U.S. regulation over the lack of disclosure on such spending. The microblogging site launched ‘Ads Transparency Center’ to allow anyone to view ads that have been put on Twitter, with greater transparency about U.S. federal election campaign ads. The tool follows Twitter’s recently launched political campaign ads policy and a similar move by Facebook Inc, which…