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Google leans more on algorithms for ads as critics highlight risks

SAN FRANCISCO: Alphabet’s Google introduced new ad-buying tools on Tuesday that showcase its growing push to allow machines instead of humans to fine-tune ads and determine where they should run. Advertisers have welcomed the advanced software, which could encourage them to spend more on Google as it makes more efficient use of their money. But consumer privacy and technology analysts are watching the shift with concern and a push for more regulatory scrutiny may be coming. In Europe, the month-old General Data…

How algorithms (secretly) run the world?

When you browse online for a new pair of shoes, pick a movie to stream on Netflix or apply for a car loan, an algorithm likely has its word to say on the outcome. The complex mathematical formulas are playing a growing role in all walks of life: from detecting skin cancers to suggesting new Facebook friends, deciding who gets a job, how police resources are deployed, who gets insurance at what cost, or who is on a "no fly" list. Algorithms are being used -- experimentally -- to write news articles from raw data, while…