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Facebook aims for more transparency with video ad data

Two months after Facebook admitted it had inflated the average time it told advertisers that users were watching their video ads, the company is promising better data to give ad buyers a clearer picture of how they are spending their money. The world's biggest online social network on Wednesday launched a new blog on its website called Metrics FYI, where it will share updates and corrections for its data. “We want to ensure our clients trust and believe in the metrics that we are providing,” Carolyn Everson, Facebook's…