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Cinemas ordered to run anti-tobacco public service messages

ISLAMABAD: The tobacco control cell of the Ministry of National Health Services, Regulations and Coordination (NHSRC), along with the federal Film Censor Board has launched a pilot advocacy campaign in cinemas across Pakistan to combat tobacco use. In this campaign, two tobacco control messages "Alive" and "Sponge" have been disseminated to all cinemas through Central Film Censor Board to broadcast them during their shows regularly. The 30-second "Sponge" ad graphically depicts how cigarettes smoke causes preventable…