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augmented reality

Facebook to use augmented reality to draw ads to Messenger app

5 months, 18 days ago
MENLO PARK:  Facebook Inc’s Messenger app launched an augmented reality feature on Tuesday to allow people to see products they are shopping for as if they already have them, such as a car parked in a driveway, in a move aimed at drawing in…

‘Augmented reality’ brings art alive in Vienna

10 months, 28 days ago
VIENNA, AUSTRIA: Vienna's Albertina art gallery unveiled on Tuesday a new mobile phone application that "brings to life" works by the likes of Monet and Picasso. The "augmented reality" app, which is free to download, allows phones to be…

Pokemon Go developer to set up new Harry Potter mobile game

11 months, 10 days ago
Pokemon Go developer Niantic and Warner Bros Interactive Entertainment have announced to replicate the success with a new “Harry Potter” augmented reality mobile game. Almost five years ago Niantic launched Ingress, its first augmented…

Disney taps augmented reality for ‘Star Wars’ toy event

1 year, 1 month ago
LOS ANGELES: Walt Disney Co will send "Star Wars" characters into the realm of augmented reality next week to draw fans into stores as they release new merchandise tied to upcoming movie the "The Last Jedi," the company said in a statement…