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Baba Ramdev

Indian guru ties up with Amazon, targets country’s online market

Baba Ramdev, the popular yoga guru-turned-entrepreneur behind one of India's biggest brands, said Tuesday he was tying up with Amazon to target the country's $1 billion online market for consumer goods. Ramdev built up a huge following through his yoga TV show before launching the Patanjali brand of products, which range from toothpaste to cooking oil and cosmetics. Patanjali now rivals major international brands in India thanks to its low prices and home-grown credentials, but currently sells mainly through…