The work is an ode to the black experience rife with vibrant imagery celebrating the African diaspora.
The #BlackIsKing hashtag was among the top three trending items on Twitter on Friday. “We’re grateful to Beyoncé for this celebration of the Black experience,” tweeted Black culture website Essence.com.
The African American woman was shot dead on March 13 by plainclothes police as she slept at home.
The partnership comes as Adidas seeks to attract more female customers.
Jay-Z's group will also help boost community efforts through American football and music under the NFL's Inspire Change program launched earlier this year