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Bojana Sentaler

The Meghan Markle effect is real, says fashion brand founder

Canadian luxury outerwear brand Sentaler made its first foray into London Fashion Week on Friday, with a private showcase that aimed to capitalise on its recent association with Meghan Markle, the actress fiancée of Britain’s Prince Harry. For fashion brands, having apparel seen on a member of Britain’s royal family can lead to a spike in sales. Sentaler was given such a boost from Markle, an actress who starred in the TV programme “Suits,” in December 2017 when she was pictured wearing one of the label’s coats to a…