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Brand ‘Messi’ unblemished by poor World Cup

MOSCOW: Lionel Messi may be heading home early from the World Cup after flops on the pitch for Argentina yet he will remain a ubiquitous presence in Russia and around the world as the face of dozens of brand marketing campaigns. For while sporting success in a single tournament is a matter of contrasting luck and split seconds — Messi striking a penalty at the Iceland goalkeeper, arch-rival Cristiano Ronaldo of Portugal burying one in the Spanish net — results in Russia will do little in themselves to damage brand…

Syrian refugee now a proud owner of a luxury sneakers brand in France

LILLE, France: A Syrian refugee has now started his own brand of luxury sneakers which caters to the elite of Paris and Hollywood. When Daniel Essa fled Syria in 2014, he had no feasible prospects and faced an uncertain future ahead of him. He came to settle down in France as a refugee and has little knowledge of its culture and language. The 30-year-old studied fashion in Damascus but abandoned hopes of a career in his homeland and fled the war to settle in Lille, near the Belgian border. Now as the owner of a…