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Chinese sponsorship

Indian Kabaddi league finds multi-million dollar Chinese sponsorship

NEW DELHI: The Indian sport of kabaddi has received a major boost with Chinese mobile company VIVO signing a five-year deal worth $46.7 million to sponsor the game's popular league. Pro Kabaddi has held its own among the myriad professional sporting leagues to emerge in the wake of the lucrative and hugely successful Indian Premier League Twenty20 cricket tournament in 2008. Kabaddi attracts impressive viewer ratings in a competitive market dominated by cricket, but where smaller shares are fiercely contested by other…