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EU privacy proposal could dent Facebook, Gmail ad revenue

BRUSSELS:¬†Online messaging services such as WhatsApp, iMessage and Gmail will face tough rules on how they can track users under a proposal presented by the European Union executive on Tuesday which may hit advertising revenue. The web players will have to guarantee the confidentiality of their customers' conversations and get their consent before tracking them online to serve them personalized ads. For example, email services such as Gmail and Hotmail will not be able to scan customers' emails to serve them targeted ads…