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Ellen Degeneres

Walmart teams up with Ellen DeGeneres to launch fashion line

NEW YORK: Walmart Inc said on Wednesday that it would tie up with comedian and talk show host Ellen DeGeneres to launch a women’s fashion line, its latest attempt to make deeper inroads into the apparel space and gain market share in the category. The line, dubbed EV1, will feature nearly 60 items, ranging from denim, tees bearing Ellen quotes, accessories and footwear, all priced at $30 or less, with new items seasonally, Denise Incandela, head of fashion, Walmart U.S eCommerce, said in a blog post. The partnership is…