Electric cars cast growing shadow on profits
PARIS: Electric cars are poised to arrive en masse in European showrooms after years of hyped concept-car launches and billions in investment by automakers and suppliers.
Now comes the hard part: selling them at a profit.
Battery models making their car-show debut in Paris this week, from PSA Group’s electric DS3 Crossback to the Mercedes EQC, will erode profitability as they struggle to stay in the black, executives generally acknowledge.
But concerns are mounting that the impact could be worse, as consumers resist…