Telecommunication giant uses Smith’s ball-tampering shame in advertisement
MELBOURNE: Disgraced former Australia captain Steve Smith has tied up with the local arm of Britain’s Vodafone Group in an advertising campaign that leverages the nation’s ball-tampering shame for marketing purposes.
Smith, along with former vice captain David Warner and Cameron Bancroft, remains banned from international and state-level cricket in Australia as he serves out a 12-month suspension for his part in the Cape Town scandal.
Vodafone Australia’s “Gutsy is calling” commercial starts with a voice overlay of…