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Microsoft and Porsche announce multi-year Forza partnership

Porsche and Microsoft have announced a six-year partnership to collaborate on a range of co-branded initiatives for Porsche and the Forza franchise at the New York International Auto Show to be held from April 14-23, 2017.  Alan Hartman, Studio Head at Microsoft’s Turn 10 Studios, said that the premium partnership with Porsche is as a result of their shared passion for sports cars and motorsport, and the multi-year partnership is starting off strong with ForzaRC. “Porsche has a rich history of motorsport which combined…