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Shan Foods wins big at the Effie Awards 2018

A recent campaign by Shan Foods’ ‘#KhaanaWithParosi’ developed with Ogilvy Pakistan secured the prestigious Silver Award in the food category at the APAC Effie Awards, 2018 held in Singapore. ‘The Effie Awards’ is a prominent global platform where being recognized amongst thousands of submissions from around the globe is an unprecedented achievement and Shan Food’s is Pakistan’s’ first indigenous brand to have achieved this. #KhaanaWithParosi touched upon a relevant cultural & religious insight of maintaining…