Twitter impresses advertisers with BuzzFeed US election livestream
Twitter said it was able to deliver more viewers than promised to advertisers on a U.S. election night livestream, good news for the microblogging site as it tries to ward off growing competition for ad dollars from Snapchat and Instagram.
Twitter partnered with BuzzFeed to host an election night broadcast on Tuesday and attracted major advertisers, including Paramount Pictures, Amazon's “Man in the High Castle,” Activision Blizzard's “Call of Duty,” Johnnie Walker and Izod.
San Francisco-based Twitter declined to say…