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luxury sneakers

Syrian refugee now a proud owner of a luxury sneakers brand in France

LILLE, France: A Syrian refugee has now started his own brand of luxury sneakers which caters to the elite of Paris and Hollywood. When Daniel Essa fled Syria in 2014, he had no feasible prospects and faced an uncertain future ahead of him. He came to settle down in France as a refugee and has little knowledge of its culture and language. The 30-year-old studied fashion in Damascus but abandoned hopes of a career in his homeland and fled the war to settle in Lille, near the Belgian border. Now as the owner of a…

Fashion and sport brands clash in luxury sneakers race

MILAN: What do you get when luxury fashion meets sport? $10,000 sneakers. High-end brands such as Kering’s Gucci, Prada and Balenciaga are increasingly looking to sneakers for growth, putting them in direct competition with sportswear giants like Nike, Puma and Adidas, and giving rise to ever-more striking and expensive designs. Luxury groups say they are now increasing investments and marketing budgets to face down their new opponents. “When I saw sneakers were going to be a thing, I fought it for a bit,”…