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Careem’s matchmaking service irks many, few eager to avail

KARACHI: Your Rishta has arrived! This morning Careem users woke up to a surprise with notifications and emails that their 'Rishta' (marriage proposal) has arrived; shocking its patrons. Arousing the curiosity, many people fell for the clickbait notification to find out what was it about until they discovered that the taxi-hailing service has launched ‘Rishta’ service to help single Pakistanis to find life partners. ‘Bas kar forever alone ka naara, ab status hoga ‘taken’ tumhara’, Careem's email read. En-routing to…