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Anushka Sharma interacts with fans on WhatsApp for film promotion

Filmmakers derive innovative ways to promote a film and this time makers of ‘Phillauri’ adopted a complete novel strategy to draw fan focus and so far it looks a nailed-on move. The movie features Anushka Sharma in the lead role and she also happens to be the producer of the flick. Under this innovative marketing strategy, Anushka Sharma will interact with fans on a video call but remain invisible. Produced by Fox Star Studios and Clean Slate Films and directed by Anshai Lal, Phillauri releases on March 24.…