Filmmakers derive innovative ways to promote a film and this time makers of ‘Phillauri’ adopted a complete novel strategy to draw fan focus and so far it looks a nailed-on move. The movie features Anushka Sharma in the lead role and she…
NEW YORK: Apple Inc, Alphabet Inc's Google and Coca-Cola Co topped the list of the world's 100 most valuable brands in 2016, while technology and automotive brands dominated the overall rankings, according to a new report from brand…
SAN FRANCISCO: Seducing hyper-connected "Millennials" poses an increasing challenge for luxury brands, which find their markets slowing as young, skeptical consumers force them to rethink strategies.
GENEVA, SWITZERLAND: Faced with falling sales in richer nations, the tobacco industry has increasingly marketed their product in the developing world, where restrictions on promoting smoking are more relaxed, a new study said Tuesday.
PARIS: Volvo Car Corp said it will start selling vehicles online as it rolls out new models to compete with German luxury rivals such as BMW.