Google says it will waive for the next five months the small fee it charges news publishers to decide which ads to show on their online properties
Filmmakers derive innovative ways to promote a film and this time makers of ‘Phillauri’ adopted a complete novel strategy to draw fan focus and so far it looks a nailed-on move. The movie features Anushka Sharma in the lead role and she also happens to be the producer of the flick. Under this innovative marketing strategy, Anushka Sharma will interact with fans on a video call but remain invisible. Produced by Fox Star Studios and Clean Slate Films and directed by Anshai Lal, Phillauri releases on March 24.…
NEW YORK: Apple Inc, Alphabet Inc's Google and Coca-Cola Co topped the list of the world's 100 most valuable brands in 2016, while technology and automotive brands dominated the overall rankings, according to a new report from brand consultancy Interbrand.
SAN FRANCISCO: Seducing hyper-connected "Millennials" poses an increasing challenge for luxury brands, which find their markets slowing as young, skeptical consumers force them to rethink strategies.
GENEVA, SWITZERLAND: Faced with falling sales in richer nations, the tobacco industry has increasingly marketed their product in the developing world, where restrictions on promoting smoking are more relaxed, a new study said Tuesday.
PARIS: Volvo Car Corp said it will start selling vehicles online as it rolls out new models to compete with German luxury rivals such as BMW.